project type
brand strategy & visual identity
year
2026
industry
yoga studio
client
tund yoga
the brief
TUND Yoga is a minimalist, entrepreneur-focused yoga studio designed for founders who want a clear, effective space to reset and reconnect. The goal was to create a brand that cuts through the noise of traditional yoga aesthetics, offering a more focused, intentional approach to both practice and environment.
the solution
A stripped-back yet distinctive brand system built around discipline, simplicity, and self-improvement. Inspired by the idea that the best ideas often start scribbled on a napkin, the identity embraces clarity over excess. It balances a direct, almost functional feel with subtle spiritual undertones, creating a space that feels calm but purposeful, minimal yet quietly expressive.
the deliverables
A full concept brand including strategy, visual identity, and design direction, alongside key applications such as logo, brand system, yoga mats and blocks, and supporting visual assets. Designed to create a cohesive, focused, and recognisable brand experience across both physical and digital touchpoints. TUND is a concept brand.
